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This mini guide (part 6) will be a continuity of the previous post (please click here) will assist you to:
- Know how to attract new online customers
- Know how to keep them satisfied during that transaction
- Make them feel safe to deal with you (services after sales/customers support)
In this step of “The Export Series” we will show you how to find serious European importers of Red Onions using LinkedIn.
Mr. Ramzi Bouchrit (RB JV Group) has provided us with helpful information based on the different transactions he made with his business partners in the field of the International Trade aka import export. “The Export Series”.
Below is the mini guide:
First thing: “Start with your current buyers!”
You need to decide if you’re going to sell B2C or B2B, then things will become clearer. Generally things are the same, but deciding selling in bulk or retail will determine your main end buyers.
Make discounted offers to loyal buyers! Buy 3 get 1free!
Use strategic alliances to increase your sales with no huge expenses!
If you sell maternity products, partner with a decent supplier selling baby products!
Leverage the relationship that you have built with the current buyers and listen to them to improve your current process of operations!
You can use free surveys for the above task!
Second thing: “Grow your customers base using the current assets!“
By assets we mean the relationship you’ve built along the years with your current buyers and partners in addition the expertise that you have gained in this industry.
By leveraging the relationship that you built with the current buyers you can incentive them by referring to your business new buyers and get rewarded such as discounts loyalty programs and so on.
Please put a referral program on your website and let your buyers know what they’ll benefit when referring their friends.
Please contact your old customers and listen to them to understand the reason of their absence: is it due to the services, the products, etc.. then improve
Offer them a Thank You package for being loyal and ask how to serve them to win them back!
Third thing: “Make them feel safe when dealing with your business!”
The key of success here is the services offered after sales!
Always keep in touch with your loyal and decent buyers, they’re generally helpful!
Ask them about their experience when dealing with you?
Do they need to see other features or services?
Always monitor the reviews and try to avoid the complaints and fix them!
Keep your website updated to keep your visitors attracted!
You’re in the business of serving people, please serve and treat them well!
To get more real life examples of successful Export transactions in a step by step manner, please visit our Amazon Book (Mike Wilson & Ramzi Bouchrit), 7 Steps to Export Success: https://amazon.com/dp/B0B35HG9PC
